NCAA changes college sports forever: ‘An entirely new landscape’ He said he is close to finishing a few deals in the lifestyle and clothing world. Everyone is excited about it,” said Lander, who has done smaller partnerships with a jewelry company, food brands and the homeless advocacy organization Help USA. “A couple of have talked about how we are going to put our best outfits together for the tunnel walks. His signature look is wearing his sneakers slung around his shoulder like the main characters in his favorite movie, “White Men Can’t Jump.” He connected with a photographer who would snap him strutting to home games - something he plans to continue at Western Kentucky. Last season, Lander started to emulate the tunnel walk. Western Kentucky point guard Khristian Lander is hoping to work with fashion brands in the NIL era. and follows the now-infamous NBA and NFL tunnel walks, which have become de facto catwalks that see pro-ballers transform into fashion billboards. “I take a lot of pride in my personal image.”įrom a style standpoint, he looks up to Odell Beckham Jr. “I was really excited when the rule changed and, personally, I wanted to do something with fashion,” Lander, 19, told The Post. One of them is Khristian Lander, a point guard who transferred from Indiana to Western Kentucky - though it was his dyed blonde hair that caught Estabrook’s eye. The New York-based branding expert is working with a few college clients, many of whom are clamoring to broker deals within the style world. He’s worked with athletes including LeBron James and Andre Iguodala and was an early force in fusing the worlds of sports and high fashion. “At the outset, fashion brands weren’t familiar with NIL but they are starting to come around and see the power and influence of these athletes,” Keith Estabrook of Estabrook Group told The Post.
So far, the fashion world hasn’t fully embraced the newly available collegiate talent pool for endorsements or ads - though that is beginning to change.Ĭavinder twins have message for trash-talkers: ‘We’ll see them on the court’ There have been noteworthy deals with nutritional supplements, protein bars, financial companies, apps and gyms - not to mention the many collaborations with local restaurants, dentists and car dealerships. I am not changing my body to have a certain aesthetic,” she added.Īfter the Name, Image and Likeness rule changed last July, the floodgates opened for both brands and talent, making a handful of athletes such as University of Miami women’s basketball players the Cavinder twins millionaires within months. It’s the nature of being a college athlete on any leveI.
“I am working out six days a week, anyway. Stephen Yang Chloe Ashton in a game against Brown. Chloe Ashton, a forward with the Women’s Harvard hockey team, recently signed with Wilhelmina Models. “I think companies now want to see authentic body types,” said Ashton, who hopes to land gigs with active brands such as Nike or Lululemon as well as break into the high-fashion space. “When the rules changed, it was obviously at the front of my mind,” she continued.Īnd so at the end of Ashton’s season - during which her team won the Ivy League title and finished in the nation’s top 10 - she officially signed with the modeling agency’s sports and fitness division. LSU gymnast Olivia Dunn has been the biggest earnest earners in the NIL era. “He basically told them, ‘If NIL ever passes, she would be interested,'” Ashton, 22, told The Post, referring to a newly implemented regulation that permits college athletes to profit off their personal brand. A meaningful introduction to the industry came through her now-ex-boyfriend, who was signed with Wilhelmina, and the agency had in turn asked him about Ashton.īut as a Division I NCAA athlete, she wasn’t able to work with brands at the time. Given her athletic 5-foot-7-inch frame, Harvard hockey player Chloe Ashton has always held a casual interest in the modeling world.
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